OUR BIO
about us
The adventure began with an ignited passion to create a jewelry brand that was affordable, quality, and complimented street wear and luxury fashions. This passion combined with research lead to our founder’s adornment of stainless steel jewelry, due to its’ versatility and premium quality. Finally, after some years, Vain + Valid began it’s soft launch in late fall of 2020. As time has passed and pushed forward, we have begun to look into other non-tarnish materials, while continuing to primarily use stainless steel as the base metal in most of our pieces. We have also begun to sell through the Miiriya app/website under our name.
Our mission
Our goal is to provide pieces that embody and showcase your confidence in themselves, your style, and your unique perspectives. It isn’t our jewelry that makes you special. It’s you that makes you special. Our jewelry is just a tool to help you express that and share it with the world. Long story short, we’re really just here to support and aid you with your self expression.
our motto
“EMBRACE WHO YOU ARE, FAULTS AND ALL.
BE CONFIDENT, BE JUST. BE VAIN. BE VALID. ”
— DON JEHIEL, CEO+FOUNDER